Learn to Build Products Businesses Buy

Thousands of entrepreneurs use the Lean B2B methodology to reduce the risk of their ventures and get from idea to product-market fit in B2B.

The Lean B2B Masterclass

Learn to build products businesses buy. Follow the process thousands of entrepreneurs use to get from idea to product-market fit in B2B.
View course $249.99

How to Continuously Grow & Improve Your Business With Customer Interviews

Step-by-step process for finding your customers' unmet needs, deciding what to build, and refining your pitch & targeting.
View course $89.99

Lean B2B: Build Products Businesses Want (Expanded)

Lean B2B Expanded 🚀 includes high-quality PDF and Epub versions , Exercise Templates and Step-by-Step Task Lists to help you apply the Lean B2B Methodology.  Applying The Lean Startup in B2B is Not Easy.  Finding early adopters, building credibility, reaching decision-makers, building a Minimum Viable Product, marking progress... It's overwhelming.  Lean B2B helps entrepreneurs and innovators focus on the right things each step of the way.  Packed with more than 20 case studies and used by thousands of innovators around the world , Lean B2B consolidates the best thinking around Business-to-Business (B2B) customer development to help you quickly find traction in the enterprise, leaving as little as possible to luck. The book helps: Assess the market potential of opportunities to find the right opportunity for your team Find early adopters, quickly establish credibility and convince business stakeholders to work with you Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation « The book will pay itself off in the first couple of pages! » - Ben Sardella, Co-Founder, Datanyze ⭐⭐⭐⭐⭐  86% of Readers Rated it 5-Stars  ⭐⭐⭐⭐⭐ « This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefs « Treat this book like a map to show you where you are and a compass to show you the direction. I wish I could have read it 2 or 3 years ago. » - Jonathan Gebauer, Founder, exploreB2B « Lean B2B is filled with rock-solid advice for technology entrepreneurs who want a rapid-growth trajectory. Read it to increase your certainty and your success rate. » - Jill Konrath, Author of AGILE SELLING and Selling to Big Companies « Probably the most slept on book in the Lean startup market right now.... There is no sugarcoating here. Garbugli tells you exactly what needs to happen and how to make it happen...literally holds your hand and spells it out. I was really impressed with the overall depth and advice presented. » - AJ, B2B Entrepreneur « The book I read of which I have learned the most. » - Etienne Thouin, Founder and CTO, SQLNext Software « This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets. » - Paul Gillin, Co-Author, Social Marketing to the Business Customer What's included High-Quality PDF Version Mobile-Friendly Epub Version Exercise Templates (Customer Development Scripts, Jury Map, Problem Assessment Grids and More) Step-by-Step Task Lists
View product $49.99

Lean B2B: Build Products Businesses Want (Book)

Applying The Lean Startup in B2B is Not Easy.  Finding early adopters, building credibility, reaching decision-makers, building a Minimum Viable Product, marking progress... It's overwhelming.  Lean B2B helps entrepreneurs and innovators focus on the right things each step of the way.  Packed with more than 20 case studies and used by thousands of innovators around the world , Lean B2B consolidates the best thinking around Business-to-Business (B2B) customer development to help you quickly find traction in the enterprise, leaving as little as possible to luck. The book helps: Assess the market potential of opportunities to find the right opportunity for your team Find early adopters, quickly establish credibility and convince business stakeholders to work with you Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation « The book will pay itself off in the first couple of pages! » - Ben Sardella, Co-Founder, Datanyze ⭐⭐⭐⭐⭐  86% of Readers Rated it 5-Stars  ⭐⭐⭐⭐⭐ « This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefs « Treat this book like a map to show you where you are and a compass to show you the direction. I wish I could have read it 2 or 3 years ago. » - Jonathan Gebauer, Founder, exploreB2B « Lean B2B is filled with rock-solid advice for technology entrepreneurs who want a rapid-growth trajectory. Read it to increase your certainty and your success rate. » - Jill Konrath, Author of AGILE SELLING and Selling to Big Companies « Probably the most slept on book in the Lean startup market right now.... There is no sugarcoating here. Garbugli tells you exactly what needs to happen and how to make it happen...literally holds your hand and spells it out. I was really impressed with the overall depth and advice presented. » - AJ, B2B Entrepreneur « The book I read of which I have learned the most. » - Etienne Thouin, Founder and CTO, SQLNext Software « This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets. » - Paul Gillin, Co-Author, Social Marketing to the Business Customer What's included High-Quality PDF Version Satisfaction Guaranteed If Lean B2B isn't generating value for your company, I don't want your money. The book is priced around a very likely 100x ROI, but if you don't feel it's helping, let me know within 30 days of purchase and I will issue a full refund.
View product $29.99

Control Alt Deceit (Board Game)

Ready to Test Your CEO Instincts? 🥊   The year is 1983… Your friends made a terrible decision. They entered your market.  To win, you’ll have to take your tiny business public. You’ll need a product, clients, marketing and enough capital to survive the onslaught. Will you be Beta or VHS? How it Works 🎲 Control Alt Deceit is best played with 3 to 5 players. It’s also best played with a drink or two, but that’s more up to you. ;-) To begin, each player draws a unique Unfair Advantage card giving his business a super power of sort. Players get 2 actions per turn. They can decide to build their business and attack their competitors. As the business grows in market value, players must acquire Product, First Client and Marketing cards. To win the game, a player must file for an IPO (and go public). After announcing an IPO, things get really interesting... as the player needs to stay on top, fend off the competitors and avoid being undercut by another player going public.  The winner gets the bragging rights and gets to start the next game. Note 🦄 Since this is a physical board game (not something you need to print!), you'll be asked for your shipping address after purchase. The price includes free international shipping.  Game Reviews ⭐ Build A Startup And Sabotage Competitors In Control Alt Deceit What's in the Box 📦 Business Model cards (21): The 3 main cards needed to win Control Alt Deceit. Competitive Advantage cards (18): Money cards. Can be added up or used as currency. Sabotage cards (16): Can be played against a competitor at a time of the player’s choosing. Funding cards (9): Money cards. Can be added up or used as currency. Event cards (8): Need to be played right away. Can have positive or negative effects. Employee Perk cards (8): Money cards with bonuses. Protection cards (8): To defend against Event and Sabotage cards. Protection cards can be used only once and need to be discarded after use. Unfair Advantage cards (8): Unique advantage cards drawn by players at the beginning of the game. These cards cannot be lost or stolen.
View product $34.99