Two hours of customer interviews can save you months building the wrong thing or going down the wrong path.
Through interviews, you learn who your customers are, what they need, and why they need it. You learn what to build, and what not to build.
People know this, but few actually do customer interviews.
The course is based on my experience validating 25 businesses in the past 10 years. It also leverages research completed during the writing of Lean B2B, my book on customer development, now used by thousands of entrepreneurs and innovators around the world.
Knowing how to effectively interview potential customers may be the most valuable skill I’ve learned.
Done right, it gives you the ability to find game-changing insights and create new value, time and time again.
In this training, I’ll show you exactly how to use customer interviews to find the unmet needs of your customers, how to identify what to build, and how to continuously refine and improve your pitch and targeting.