How to Continuously Grow & Improve Your Business With Customer Interviews

Step-by-step process for finding your customers' unmet needs, deciding what to build, and refining your pitch & targeting.
Introduction
Lesson #1 – The Value of Interviewing Customers in B2B
7 mins
Lessons
Lesson #2 – Getting Started Interviewing Prospects & Customers
11 mins
Lesson #3 – Sourcing and Scheduling Interview Candidates
15 mins
Lesson #3 - Cold Email Sample Script
Lesson #4 – Conducting Effective Customer Interviews
18 mins
Lesson #5 – Turning Interview Insights Into Action
7 mins
Lesson #6 – Asking the Right Questions Each Step of the Way
15 mins
Conclusion
1 min
Scripts, Templates & Worksheets
Interview Script – Finding Business Problems.xlsx
11.7 KB
Interview Script – Value & ROI.xlsx
11.7 KB
Interview Script – Buying Processes & Influencers.xlsx
11.7 KB
Interview Script – Channels & Differentiation.xlsx
11.6 KB
Contacts & Links
Useful Links
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