The Lean B2B Masterclass

Learn to build products businesses buy. Follow the process thousands of entrepreneurs use to get from idea to product-market fit in B2B.
Section 1: The B2B Opportunity & Setting Yourself Up for Success
Lesson #1 - Introduction
3 mins
Lesson #2 - Why B2B?
8 mins
Lesson #3 - What Makes B2B Different?
10 mins
Lesson #4 - How Much Time Do I Need?
3 mins
Lesson #5 - Do I Need to Quit My Job?
3 mins
Section Links
Section 2: Evaluating Markets & Finding Early Adopters
Lesson #6 - Where It Starts
9 mins
Lesson #7 - Choosing a Market
9 mins
Lesson #8 - Finding Problems and Opportunities that Matter
5 mins
Lesson #9 - Finding Early Adopters
16 mins
Lesson #10 - Finding Early Advocates
4 mins
Lesson #11 - Selecting Early Adopters
2 mins
Lesson #12 - Leveraging Domain Credibility & Visibility
11 mins
Lesson #13 - Contacting Early Adopters
12 mins
Lesson #14 - How to Get Customer Interviews with Cold Emails
26 mins
↳ Lesson #14 - Cold Email Sample Script
Section Links
Section 3: Finding the Pains of Business Buyers
Lesson #15 - Why Interviews?
9 mins
Lesson #16 - The Code of Conduct for Customer Interviews
12 mins
↳ Lesson #16 - Tips for Great Customer Development Interviews
Lesson #17 - Customer Discovery Interview Questions
11 mins
↳ Lesson #17 - Customer Discovery Interview Questions 
Lesson #18 - Conducting Problem Interviews
16 mins
Lesson #19 - Analyzing the Results
12 mins
Section 4: Defining a Product & Validating it With Customers
Lesson #20 - Problem-Solution Fit
13 mins
↳ Lesson #20 - All Types of Endorsement
Lesson #21 - Creating a Minimum Viable Product
18 mins
Lesson #22 - Mapping the Buying Influencers
9 mins
Lesson #23 - Preparing Your Pitch
18 mins
Lesson #24 - Reengaging Prospects
5 mins
↳ Lesson #24 - Reengagement Template
Lesson #25 - Conducting Solution Interviews
10 mins
↳ Lesson #25 - Solution Interview Questions
Lesson #26 - Dealing with your First Purchase
3 mins
↳ Lesson #26 - How to Deal With Your First Purchase
Lesson #27 - What to Do if the Prospect Doesn't Buy?
6 mins
↳ Lesson #27 - The Reasons Why Prospects Don't Buy
Lesson #28 - Product-Market Fit
12 mins
Lesson #29 - To Pivot or Not to Pivot?
7 mins
↳ Lesson #29 - All Types of Pivots
Lesson #30 - What Happened With the Business?
6 mins
Section Links
Section 5: Speeding Things Up & Overcoming Common Challenges
Lesson #31 - Common Challenges
18 mins
Lesson #32 - Speeding up Product-Market Validation
11 mins
Section Links
Conclusion
Lesson #33 - Conclusion
3 mins
📄 Exercise Templates, Scripts & Task Lists
Lean_B2B_Printable_Task_List.docx
69.9 KB
Founder_Institute_10_Rules_Worksheet.pdf
297 KB
Lean_B2B_Money_Map.xlsx
23.7 KB
Lean_B2B_Value_Proposition_Hypotheses.xlsx
29.2 KB
Lean_B2B_Early_Adopters_List.xlsx
28.2 KB
Lean_B2B_Customer_Interview_Script.xlsx
12.3 KB
Lean_B2B_Problem_Assessment_Grid.xlsx
39.9 KB
Tony-Zambito-Buyer-Persona-Canvas.pdf
251 KB
Lean_B2B_Test_Plan.xlsx
23.1 KB
Lean_B2B_Printable_Jury_Map.docx
71.9 KB
Lean_B2B_Canvas.pdf
52.4 KB
🎁 Extras & Bonuses
How to Find and Evaluate B2B Business Ideas
40 mins
Lean_B2B_Ebook.pdf
6.55 MB
Lean_B2B_Epub.zip
2.13 MB
🎙️ Expert Interviews With B2B Thought-Leaders
Ashwin Gupta: Growth & Product Management at Visual Website Optimizer (VWO) and Wingify
34 mins
Bob Moesta: President & CEO of the Re-Wired Group, Co-Creator of the Jobs to be Done Framework
26 mins
Claudio Perrone: Lean Startup Coach & Creator of PopcornFlow for Continuous Innovation & Change
30 mins
Dan Martell: Serial Entrepreneur (Clarity, Flowtown, Spheric Technologies), Coach & Angel Investor
41 mins
Daniel Zacarias: Product Management Expert & Career.pm Founder
32 mins
David Cancel: Serial Entrepreneur (Drift, Performable, Compete, Lookery, Ghostery) & Angel Investor
31 mins
Hiten Shah: Serial Entrepreneur (FYI, Product Habits, Crazy Egg, Kissmetrics) & Angel Investor
44 mins
Ian Gervais: VP of Product at Statflo, Founding Team Member
38 mins
Jeff Gothelf: Co-Author of Lean UX and Sense & Respond, Author of Lean vs Agile vs Design Thinking
29 mins
Jim Kalbach: Author of Journey Mapping & Head Of Customer Experience at MURAL
29 mins
Karl Gilis: UX, CRO and Customer Experience Expert & Co-Founder AGConsult
48 mins
Kieran Flanagan: Growth Though-Leader & VP Marketing at HubSpot
30 mins
Nir Eyal: Bestselling Author of Hooked: How to Build Habit-Forming Products & Indistractable
24 mins
Sachin Rekhi: Serial Entrepreneur (Notejoy, Feedera, Anywhere.FM) & Product Management Expert
40 mins
Zoran Kovacevic: Product Manager at TripActions & Serial Entrepreneur
27 mins
📞 Contacts & Links
All Course Links
Startup Tools, Posts & Resources for B2B Entrepreneurs (211+)
Get in Touch