2x Your Trial to Paid Conversion With Email

Learn to predictably & repeatably grow monthly recurring revenue and conversions with email.
Introduction
1. Why This Masterclass
3 mins
2. Why Email Marketing Still Matters in 2020
3 mins
3. The Right Mindset for Email and Marketing Automation
5 mins
4. How To Use This Masterclass
2 mins
Links From This Section
Strategy
5. Email Marketing Doesn't Have to be Complicated
4 mins
6. The Key Milestones of SaaS, Explained Simply
2 mins
7. The 6 Key Email Sequences You'll Need (And Key Emails Within)
8 mins
↳ Train Track Definition (Template)
9.59 KB
8. Understanding Your Users and Customers
4 mins
↳ Jobs to be Done Interview Script (Template)
11.4 KB
9. Understanding Segmentation Data
6 mins
10. Mapping Customer Journeys
4 mins
11. Defining Necessary Custom Fields
4 mins
12. Creating a Data Implementation Plan
4 mins
↳ Data Implementation Plan (Template)
13.4 KB
13. Creating Key User Segments
2 mins
14. Creating Operating Rules for Your Program
3 mins
↳ Questions to Define the Operating Rules of Email Marketing
25.3 KB
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Execution
15. Unfortunately, It Won't Be Perfect
3 mins
16. Prioritizing Your Email Roadmap
2 mins
17. Why Speed Matters
2 mins
18. Researching Email Copy & Designs
4 mins
19. Email Sequence Pacing & Structure
3 mins
20. Effective Email Copywriting
9 mins
a) Drift's Feature Launch Email
94.1 KB
b) Zapier's Upgrade Email
79.4 KB
c) Podia's Retention Upsell Email
63 KB
21. Subject Line Copywriting
6 mins
22. Does it "Really" Need to Be An Email?
4 mins
23. Setting Up Your Automations
7 mins
24. Testing Your Emails
4 mins
25. Do This Before Setting an Email Live
4 mins
↳ Email Pre-Send Checklist
48.8 KB
26. Setting up Reporting
7 mins
↳ Email Reporting (Template)
29 KB
27. Tracking List Hygiene
4 mins
28. Sourcing New Email Opportunities
3 mins
Links From This Section
Optimization & Management
29. Why Optimization Matters
2 mins
30. The Problem and Limits of Benchmarks
3 mins
31. Finding (and Prioritizing) Optimization Candidates
4 mins
32. Testing Usefulness
6 mins
33. Optimizing Email Deliverability
4 mins
34. Optimizing Email Opens
7 mins
35. Optimizing Email Body (Offer, etc)
5 mins
36. Optimizing Landing Pages (Page Goal, etc)
13 mins
37. Segmenting Successful Emails
7 mins
38. Recommended Processes, Team Structure, and Skillsets
5 mins
Links From This Section
Conclusion
39. Conclusion
2 mins
Deep Dives
40. Welcome & Onboarding Sequence Deep Dive
17 mins
41. Behavioral & Lifecycle Email Deep Dive
18 mins
42. Upgrade, Upsell & Expansion Revenue Sequence Deep Dive
21 mins
43. Retention Sequence Deep Dive
22 mins
44. Referral Sequence Deep Dive
20 mins
Links From This Section
Bonuses
Detailed Mapping of 12 Leading SaaS Email Programs
25.6 MB
Email Marketing Tool & Product Recommendations
11.6 KB
The Subject Line Pack (500+ Subject Lines)
29.2 KB
SaaS Email Marketing Cheatsheet
45.3 KB
Contacts, Emails & Links
All Links Mentioned
All Emails Reviewed
2.85 MB
Get in Touch
SaaS Email Inspiration
Feature Launch Email With Custom Animations (Intercom)
184 KB