Optimization & Management

Optimization & Management
29. Why Optimization Matters
2 mins
30. The Problem and Limits of Benchmarks
3 mins
31. Finding (and Prioritizing) Optimization Candidates
4 mins
32. Testing Usefulness
6 mins
33. Optimizing Email Deliverability
4 mins
34. Optimizing Email Opens
7 mins
35. Optimizing Email Body (Offer, etc)
5 mins
36. Optimizing Landing Pages (Page Goal, etc)
13 mins
37. Segmenting Successful Emails
7 mins
38. Recommended Processes, Team Structure, and Skillsets
5 mins
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