2x Your Trial to Paid Conversion With Email
by
Étienne Garbugli
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Table of contents
2x Your Trial to Paid Conversion With Email
by
Étienne Garbugli
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Introduction
Introduction
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1. Why This Masterclass
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1. Why This Masterclass
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2. Why Email Marketing Still Matters in 2020
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2. Why Email Marketing Still Matters in 2020
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3. The Right Mindset for Email and Marketing Automation
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3. The Right Mindset for Email and Marketing Automation
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4. How To Use This Masterclass
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4. How To Use This Masterclass
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Links From This Section
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Links From This Section
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Strategy
Strategy
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5. Email Marketing Doesn't Have to be Complicated
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5. Email Marketing Doesn't Have to be Complicated
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6. The Key Milestones of SaaS, Explained Simply
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6. The Key Milestones of SaaS, Explained Simply
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7. The 6 Key Email Sequences You'll Need (And Key Emails Within)
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7. The 6 Key Email Sequences You'll Need (And Key Emails Within)
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↳ Train Track Definition (Template)
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↳ Train Track Definition (Template)
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8. Understanding Your Users and Customers
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8. Understanding Your Users and Customers
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↳ Jobs to be Done Interview Script (Template)
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↳ Jobs to be Done Interview Script (Template)
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9. Understanding Segmentation Data
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9. Understanding Segmentation Data
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10. Mapping Customer Journeys
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10. Mapping Customer Journeys
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11. Defining Necessary Custom Fields
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11. Defining Necessary Custom Fields
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12. Creating a Data Implementation Plan
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12. Creating a Data Implementation Plan
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↳ Data Implementation Plan (Template)
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↳ Data Implementation Plan (Template)
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13. Creating Key User Segments
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13. Creating Key User Segments
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14. Creating Operating Rules for Your Program
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14. Creating Operating Rules for Your Program
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↳ Questions to Define the Operating Rules of Email Marketing
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↳ Questions to Define the Operating Rules of Email Marketing
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Links From This Section
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Links From This Section
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Execution
Execution
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15. Unfortunately, It Won't Be Perfect
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15. Unfortunately, It Won't Be Perfect
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16. Prioritizing Your Email Roadmap
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16. Prioritizing Your Email Roadmap
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17. Why Speed Matters
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17. Why Speed Matters
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18. Researching Email Copy & Designs
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18. Researching Email Copy & Designs
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19. Email Sequence Pacing & Structure
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19. Email Sequence Pacing & Structure
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20. Effective Email Copywriting
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20. Effective Email Copywriting
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a) Drift's Feature Launch Email
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a) Drift's Feature Launch Email
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b) Zapier's Upgrade Email
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b) Zapier's Upgrade Email
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c) Podia's Retention Upsell Email
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c) Podia's Retention Upsell Email
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21. Subject Line Copywriting
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21. Subject Line Copywriting
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22. Does it "Really" Need to Be An Email?
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22. Does it "Really" Need to Be An Email?
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23. Setting Up Your Automations
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23. Setting Up Your Automations
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24. Testing Your Emails
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24. Testing Your Emails
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25. Do This Before Setting an Email Live
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25. Do This Before Setting an Email Live
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↳ Email Pre-Send Checklist
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↳ Email Pre-Send Checklist
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26. Setting up Reporting
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26. Setting up Reporting
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↳ Email Reporting (Template)
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↳ Email Reporting (Template)
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27. Tracking List Hygiene
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27. Tracking List Hygiene
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28. Sourcing New Email Opportunities
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28. Sourcing New Email Opportunities
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Links From This Section
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Links From This Section
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Optimization & Management
Optimization & Management
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29. Why Optimization Matters
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29. Why Optimization Matters
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30. The Problem and Limits of Benchmarks
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30. The Problem and Limits of Benchmarks
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31. Finding (and Prioritizing) Optimization Candidates
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31. Finding (and Prioritizing) Optimization Candidates
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32. Testing Usefulness
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32. Testing Usefulness
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33. Optimizing Email Deliverability
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33. Optimizing Email Deliverability
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34. Optimizing Email Opens
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34. Optimizing Email Opens
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35. Optimizing Email Body (Offer, etc)
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35. Optimizing Email Body (Offer, etc)
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36. Optimizing Landing Pages (Page Goal, etc)
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36. Optimizing Landing Pages (Page Goal, etc)
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37. Segmenting Successful Emails
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37. Segmenting Successful Emails
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38. Recommended Processes, Team Structure, and Skillsets
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38. Recommended Processes, Team Structure, and Skillsets
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Links From This Section
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Links From This Section
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Conclusion
Conclusion
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39. Conclusion
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39. Conclusion
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Deep Dives
Deep Dives
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40. Welcome & Onboarding Sequence Deep Dive
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40. Welcome & Onboarding Sequence Deep Dive
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41. Behavioral & Lifecycle Email Deep Dive
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41. Behavioral & Lifecycle Email Deep Dive
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42. Upgrade, Upsell & Expansion Revenue Sequence Deep Dive
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42. Upgrade, Upsell & Expansion Revenue Sequence Deep Dive
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43. Retention Sequence Deep Dive
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43. Retention Sequence Deep Dive
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44. Referral Sequence Deep Dive
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44. Referral Sequence Deep Dive
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Links From This Section
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Links From This Section
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Bonuses
Bonuses
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Detailed Mapping of 12 Leading SaaS Email Programs
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Detailed Mapping of 12 Leading SaaS Email Programs
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Email Marketing Tool & Product Recommendations
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Email Marketing Tool & Product Recommendations
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The Subject Line Pack (500+ Subject Lines)
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The Subject Line Pack (500+ Subject Lines)
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SaaS Email Marketing Cheatsheet
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SaaS Email Marketing Cheatsheet
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Contacts, Emails & Links
Contacts, Emails & Links
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All Links Mentioned
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All Links Mentioned
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All Emails Reviewed
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All Emails Reviewed
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Get in Touch
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Get in Touch
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SaaS Email Inspiration
SaaS Email Inspiration
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Feature Launch Email With Custom Animations (Intercom)
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Feature Launch Email With Custom Animations (Intercom)
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