Lean B2B: Build Products Businesses Want (Course) by Étienne Garbugli

Lean B2B: Build Products Businesses Want (Course)

Video Lessons + The Lean B2B Book + Exercise Templates

Get access for $199.99

Overview

The Lean B2B Course 🎥  includes 5 hours of High-Quality Video Lessons, Worksheets and Templates expanding on the Lean B2B book (also included with the course).

Applying The Lean Startup in B2B is Not Easy. 

Finding early adopters, building credibility, reaching decision-makers, building a Minimum Viable Product, marking progress... It's overwhelming. 

The Lean B2B course helps entrepreneurs and innovators focus on the right things each step of the way. 

Used by thousands of entrepreneurs and innovators around the world, Lean B2B consolidates the best thinking around Business-to-Business (B2B) customer development to help you quickly find traction in the enterprise, leaving as little as possible to luck.

The course helps:

  • Assess the market potential of opportunities to find the right opportunity for your team
  • Find early adopters, quickly establish credibility and convince business stakeholders to work with you
  • Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision
  • Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit
  • Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation

« The book will pay itself off in the first couple of pages! »
- Ben Sardella, Co-Founder, Datanyze

⭐⭐⭐⭐⭐  86% of Readers Rated it 5-Stars  ⭐⭐⭐⭐⭐

« This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefs

« Treat this book like a map to show you where you are and a compass to show you the direction. I wish I could have read it 2 or 3 years ago. » - Jonathan Gebauer, Founder, exploreB2B

« Lean B2B is filled with rock-solid advice for technology entrepreneurs who want a rapid-growth trajectory. Read it to increase your certainty and your success rate. » - Jill Konrath, Author of AGILE SELLING and Selling to Big Companies

« Probably the most slept on book in the Lean startup market right now.... There is no sugarcoating here. Garbugli tells you exactly what needs to happen and how to make it happen...literally holds your hand and spells it out. I was really impressed with the overall depth and advice presented. » - AJ, B2B Entrepreneur

« The book I read of which I have learned the most. » - Etienne Thouin, Founder and CTO, SQLNext Software

« This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets. » - Paul Gillin, Co-Author, Social Marketing to the Business Customer

What's included
  • 5 Hours of Video Lessons Including Exclusive Content
  • Exercise Templates (Customer Development Scripts, Jury Map, Problem Assessment Grids and More)
  • Step-by-Step Task Lists
  • Access to the Lean B2B wiki with hundreds of useful B2B resources
  • High-Quality PDF Version of Lean B2B: Build Products Businesses Want
  • Mobile-Friendly Epub Version

The course is backed by a 30-day money back guarantee; if you’re not happy, you get your money back.

What's included?

Video Icon 33 videos File Icon 13 files Text Icon 11 text files

Contents

The Lean B2B Course
Lesson #1 - Introduction
3 mins
Lesson #2 - Why B2B?
8 mins
Lesson #3 - What Makes B2B Different?
10 mins
Lesson #4 - How Much Time Do I Need?
3 mins
Lesson #5 - Do I Need to Quit My Job?
3 mins
Lesson #6 - Where It Starts
9 mins
Lesson #7 - Choosing a Market
9 mins
Lesson #8 - Finding Problems and Opportunities that Matter
5 mins
Lesson #9 - Finding Early Adopters
16 mins
Lesson #10 - Finding Early Advocates
4 mins
Lesson #11 - Selecting Early Adopters
2 mins
Lesson #12 - Leveraging Domain Credibility & Visibility
11 mins
Lesson #13 - Contacting Early Adopters
12 mins
Lesson #14 - How to Get Customer Interviews with Cold Emails
26 mins
Lesson #14 - Cold Email Sample Script
Lesson #15 - Why Interviews?
9 mins
Lesson #16 - The Code of Conduct for Customer Interviews
12 mins
Lesson #16 - Tips for Great Customer Development Interviews
Lesson #17 - Customer Discovery Interview Questions
11 mins
Lesson #17 - Customer Discovery Interview Questions 
Lesson #18 - Conducting Problem Interviews
16 mins
Lesson #19 - Analyzing the Results
12 mins
Lesson #20 - Problem-Solution Fit
13 mins
Lesson #20 - All Types of Endorsement
Lesson #21 - Creating a Minimum Viable Product
18 mins
Lesson #22 - Mapping the Buying Influencers
9 mins
Lesson #23 - Preparing Your Pitch
18 mins
Lesson #24 - Reengaging Prospects
5 mins
Lesson #24 - Reengagement Template
Lesson #25 - Conducting Solution Interviews
10 mins
Lesson #25 - Solution Interview Questions
Lesson #26 - Dealing with your First Purchase
3 mins
Lesson #26 - How to Deal With Your First Purchase
Lesson #27 - What to Do if the Prospect Doesn't Buy?
6 mins
Lesson #27 - The Reasons Why Prospects Don't Buy
Lesson #28 - Product-Market Fit
12 mins
Lesson #29 - To Pivot or Not to Pivot?
7 mins
Lesson #29 - All Types of Pivots
Lesson #30 - What Happened With the Business?
6 mins
Lesson #31 - Common Challenges
18 mins
Lesson #32 - Speeding up Product-Market Validation
11 mins
Lesson #33 - Conclusion
3 mins
The Lean B2B Book
Lean_B2B_Ebook.pdf
6.55 MB
Lean_B2B_Epub.zip
2.13 MB
Exercise Templates
Lean_B2B_Printable_Task_List.docx
69.9 KB
Founder_Institute_10_Rules_Worksheet.pdf
297 KB
Lean_B2B_Money_Map.xlsx
23.7 KB
Lean_B2B_Value_Proposition_Hypotheses.xlsx
29.2 KB
Lean_B2B_Early_Adopters_List.xlsx
28.2 KB
Lean_B2B_Customer_Interview_Script.xlsx
12.3 KB
Lean_B2B_Problem_Assessment_Grid.xlsx
39.9 KB
Tony-Zambito-Buyer-Persona-Canvas.pdf
251 KB
Lean_B2B_Test_Plan.xlsx
23.1 KB
Lean_B2B_Printable_Jury_Map.docx
71.9 KB
Lean_B2B_Canvas.pdf
52.4 KB
Contacts & Links
Useful Links
Get in Touch

FAQs

What are the reviews?

It has a 4.9 ★★★★★ rating on Amazon.

Do I have to complete the course in a certain amount of time?

No. The course is built for you to learn at your own pace. Just dive in whenever you have time!

How can I pay?

You can pay via PayPal or with your credit card.

What if it doesn’t work for me?

That’s what the money-back guarantee is for :)

If for any reason, in the first 30 days, you’re unhappy with your purchase, just email me and I’ll refund your tuition.

Build Products Businesses Want

Thousands of entrepreneurs use Lean B2B to reduce the risk of their ventures and quickly find traction in the market.