When you start out by just building a product, the best you can do is hope that business stakeholders will want it enough to whip out their wallets and buy.
But the goal of a business isn't just to make products.
Your business will never grow if all you do is build things.
You can't sell business products unless you have people who want to buy.
Customers are the pivotal ingredient in success. The one thing you cannot succeed without.
So, if you want to get businesses to buy, you must start with the customer.
Figure out what they need. And what they want. And what they're willing to buy — to pay for.
Then figure out a way you can give it to them.
When you learn what business customers need, want, and are willing to buy, you also learn…
- ...what content will attract them.
- ...who has influence over them.
- ...what you can do to earn their trust.
- ...what price will seem fair — or like a steal.
- ...what the buying process will be like.
- ...and what sales copy will open their wallets.
When you start with the customer, everything becomes clear. It gets a whole lot easier to scale the business.
You can redirect the energy you would normally put into stressing out 😫, into making a plan, executing that plan, and getting things done.