Lean B2B: Build Products Businesses Want (Expanded) by Étienne Garbugli

Lean B2B: Build Products Businesses Want (Expanded)

PDF and Epub versions + Exercise Templates

Get access for $49.99
Thumb expanded edition banner

Overview

Lean B2B Expanded 🚀 includes high-quality PDF and Epub versions, Exercise Templates and Step-by-Step Task Lists to help you apply the Lean B2B Methodology. 

Applying The Lean Startup in B2B is Not Easy. 

Finding early adopters, building credibility, reaching decision-makers, building a Minimum Viable Product, marking progress... It's overwhelming. 

Lean B2B helps entrepreneurs and innovators focus on the right things each step of the way. 

Packed with more than 20 case studies and used by thousands of innovators around the world, Lean B2B consolidates the best thinking around Business-to-Business (B2B) customer development to help you quickly find traction in the enterprise, leaving as little as possible to luck.

The book helps:

  • Assess the market potential of opportunities to find the right opportunity for your team
  • Find early adopters, quickly establish credibility and convince business stakeholders to work with you
  • Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision
  • Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit
  • Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation

« The book will pay itself off in the first couple of pages! »
- Ben Sardella, Co-Founder, Datanyze

⭐⭐⭐⭐⭐  86% of Readers Rated it 5-Stars  ⭐⭐⭐⭐⭐

« This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefs

« Treat this book like a map to show you where you are and a compass to show you the direction. I wish I could have read it 2 or 3 years ago. » - Jonathan Gebauer, Founder, exploreB2B

« Lean B2B is filled with rock-solid advice for technology entrepreneurs who want a rapid-growth trajectory. Read it to increase your certainty and your success rate. » - Jill Konrath, Author of AGILE SELLING and Selling to Big Companies

« Probably the most slept on book in the Lean startup market right now.... There is no sugarcoating here. Garbugli tells you exactly what needs to happen and how to make it happen...literally holds your hand and spells it out. I was really impressed with the overall depth and advice presented. » - AJ, B2B Entrepreneur

« The book I read of which I have learned the most. » - Etienne Thouin, Founder and CTO, SQLNext Software

« This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets. » - Paul Gillin, Co-Author, Social Marketing to the Business Customer

What's included
  • High-Quality PDF Version
  • Mobile-Friendly Epub Version
  • Exercise Templates (Customer Development Scripts, Jury Map, Problem Assessment Grids and More)
  • Step-by-Step Task Lists

What's included?

File Icon 13 files

Contents

The Lean B2B Book
Lean_B2B_Lean_B2B_Build_Products_Businesses_Want_Ebook.pdf
6.55 MB
Lean_B2B_ Build Products Businesses Want.epub.zip
2.13 MB
Exercise Templates
Lean_B2B_Printable_Task_List.docx
69.9 KB
Lean_B2B_Customer_Interview_Script.xlsx
12.3 KB
Lean_B2B_Canvas.pdf
52.4 KB
Lean_B2B_Early_Adopters_List.xlsx
28.2 KB
Lean_B2B_Problem_Assessment_Grid.xlsx
39.9 KB
Lean_B2B_Money_Map.xlsx
23.7 KB
Lean_B2B_Printable_Jury_Map.docx
71.9 KB
Lean_B2B_Test_Plan.xlsx
23.1 KB
Lean_B2B_Value_Proposition_Hypotheses.xlsx
29.2 KB
Tony-Zambito-Buyer-Persona-Canvas.pdf
251 KB
Founder_Institute_10_Rules_Worksheet.pdf
297 KB
Mid photo etienne 2016

Build Products Businesses Want

Thousands of entrepreneurs use Lean B2B to reduce the risk of their ventures and quickly find traction in the market.