2x Your Trial to Paid Conversion With Email by Étienne Garbugli

2x Your Trial to Paid Conversion With Email

Learn to predictably & repeatably grow monthly recurring revenue and conversions with email.
No matter how great your product is, it's very likely that 40 to 60% of free trials never see your product a second time.

This means that you stand to lose up to 60% of your hard-earned signups.

Do you just let them go?

Email marketing is one of the highest-leverage activities in a SaaS business.

It can help…

  • Increase onboarding and trial conversions
  • Reduce churn
  • Grow monthly recurring revenue (MRR)

By introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week.

That’s the beauty of automation. 🤖

It’s also how we created an upsell program at LANDR Audio that was generating up to 42% of weekly subscription conversions. That’s thousands and thousands of dollars each week. 🤑

When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing).

By focusing on sending the right email to the right user at the right time, performance jumped up.

  • Product onboarding completion increased 📈
  • Engagement increased 📈
  • Sales increased 📈
  • Upgrades to annual plans increased 📈
We made a lot of mistakes along the way (including sending 85k emails to the wrong users 😬).

It took a lot of trial and error, long hours, and exhaustive internet searches, but the results were obvious. Email was more effective at generating revenue than:

  • Investing in more ads 💰💰💰
  • Building new features hoping they'll drive engagement
  • Redesigning at the cost of trial and error 🤞
You can learn SaaS email marketing the way we did (through a lot of hard work), or jump to the front of the line.

The SaaS Email Masterclass includes everything I would have loved to know about email before I got started at LANDR: 

  • How & when to create new emails or InApp messages to influence your users's behaviors and purchase decisions 
  • How to double, triple, or quadruple the performance of every single email you send
  • How to stand out in an increasingly-crowded inbox
  • How to create processes and structure to systematically grow the performance of your email marketing program
You don't need to be a master copywriter (or have one on you team) to send effective emails. You just need the right processes and knowledge to start growing your business with email.

So... let me ask you this:

Does Email Account for *At Least* 30% of Your Revenue?

If it doesn't, you're missing out on a huge revenue channel for your brand. In SaaS, email should account for 30 to 40% of your total sales!

We reached 42% at LANDR Audio:
"Etienne and his team helped significantly increase product engagement and conversions at LANDR. The email program they grew and optimized created consistent and predictable growth for the business."
Dave Jones – Chief Product Officer, LANDR Audio

Add Email Marketing to Your Skillset, Increase Trial to Paid Conversion & Revenue 🚀

The SaaS Email Masterclass was designed for:

  • Businesses with clear signs of Product/Market Fit
  • Selling either to consumers or businesses
  • Charging monthly or yearly subscription fees
  • Generating over $2k MRR
  • Adding at least 200 email signups per week
It contains everything you need to plan, build, and optimize your SaaS email marketing program

  • 4 Hours of Video Lessons to plan, build, and optimize your SaaS lifecycle email marketing program
  • Detailed Mapping of 12 Leading SaaS Email Programs (Drift, MailChimp, Hotjar, Zapier, etc.) 
  • 500+ Ready-to-Use Subject Lines to kickstart your email marketing efforts
  • The SaaS Email Marketing Cheatsheet
  • Lifetime updates
And a Money-Back Guarantee

If, for whatever reason, this masterclass does not live up to its promises in your eyes, just contact me within 30 days of your purchase and I will refund your money. Simple as that. :-)

- -

The best time to start with email would have been yesterday, but if you buy this masterclass today you'll be able to generate predictable revenue from email within the next 30 days.
Start Learning

What students are saying

"Etienne's course helped us set up all of our initial e-mails for our Saas business - Pipeline. This course is very valuable to new SaaS businesses because it will show you how to get more subscribers from free trials, retain users, and even get back subscribers who cancel their subscriptions. I think anyone with a SaaS business will find something that can increase conversions from this course. Highly recommended!"
Greg Davis, Pipeline Founder & CEO
"A well-recorded course for those who want to learn about SaaS email marketing from A to Z. How to create, segment and send successful campaigns, what templates to use, and how to optimize key elements. Etienne Garbugli put together dozens of videos divided into logical and easily-digestible lessons. Very easy to watch and extremely useful. I really recommend!"
Jacek Krywult, CEO of PWSK
"I feel like I got an upgraded version of myself after going through the course. Etienne has in-depth knowledge of email marketing. The material, cheatsheets, and case studies provided with this course were invaluable, and saved me tons of works. This course is a real must for SaaS Founders / Marketers."

Saroj Ativitavas, Wisible Co-Founder & CEO

What's included?

Video Icon 44 videos File Icon 16 files Text Icon 7 text files


1. Why This Masterclass
3 mins
2. Why Email Marketing Still Matters in 2020
3 mins
3. The Right Mindset for Email and Marketing Automation
5 mins
4. How To Use This Masterclass
2 mins
Links From This Section
5. Email Marketing Doesn't Have to be Complicated
4 mins
6. The Key Milestones of SaaS, Explained Simply
2 mins
7. The 6 Key Email Sequences You'll Need (And Key Emails Within)
8 mins
↳ Train Track Definition (Template)
9.59 KB
8. Understanding Your Users and Customers
4 mins
↳ Jobs to be Done Interview Script (Template)
11.4 KB
9. Understanding Segmentation Data
6 mins
10. Mapping Customer Journeys
4 mins
11. Defining Necessary Custom Fields
4 mins
12. Creating a Data Implementation Plan
4 mins
↳ Data Implementation Plan (Template)
13.4 KB
13. Creating Key User Segments
2 mins
14. Creating Operating Rules for Your Program
3 mins
↳ Questions to Define the Operating Rules of Email Marketing
25.3 KB
Links From This Section
15. Unfortunately, It Won't Be Perfect
3 mins
16. Prioritizing Your Email Roadmap
2 mins
17. Why Speed Matters
2 mins
18. Researching Email Copy & Designs
4 mins
19. Email Sequence Pacing & Structure
3 mins
20. Effective Email Copywriting
9 mins
a) Drift's Feature Launch Email
94.1 KB
b) Zapier's Upgrade Email
79.4 KB
c) Podia's Retention Upsell Email
63 KB
21. Subject Line Copywriting
6 mins
22. Does it "Really" Need to Be An Email?
4 mins
23. Setting Up Your Automations
7 mins
24. Testing Your Emails
4 mins
25. Do This Before Setting an Email Live
4 mins
↳ Email Pre-Send Checklist
48.8 KB
26. Setting up Reporting
7 mins
↳ Email Reporting (Template)
29 KB
27. Tracking List Hygiene
4 mins
28. Sourcing New Email Opportunities
3 mins
Links From This Section
Optimization & Management
29. Why Optimization Matters
2 mins
30. The Problem and Limits of Benchmarks
3 mins
31. Finding (and Prioritizing) Optimization Candidates
4 mins
32. Testing Usefulness
6 mins
33. Optimizing Email Deliverability
4 mins
34. Optimizing Email Opens
7 mins
35. Optimizing Email Body (Offer, etc)
5 mins
36. Optimizing Landing Pages (Page Goal, etc)
13 mins
37. Segmenting Successful Emails
7 mins
38. Recommended Processes, Team Structure, and Skillsets
5 mins
Links From This Section
39. Conclusion
2 mins
Deep Dives
40. Welcome & Onboarding Sequence Deep Dive
17 mins
41. Behavioral & Lifecycle Email Deep Dive
18 mins
42. Upgrade, Upsell & Expansion Revenue Sequence Deep Dive
21 mins
43. Retention Sequence Deep Dive
22 mins
44. Referral Sequence Deep Dive
20 mins
Links From This Section
Detailed Mapping of 12 Leading SaaS Email Programs
25.6 MB
Email Marketing Tool & Product Recommendations
11.6 KB
The Subject Line Pack (500+ Subject Lines)
29.2 KB
SaaS Email Marketing Cheatsheet
45.3 KB
Contacts, Emails & Links
All Links Mentioned
All Emails Reviewed
2.85 MB
Get in Touch
SaaS Email Inspiration
Feature Launch Email With Custom Animations (Intercom)
184 KB
Webinar Invitation Email (Clearbit)
99.8 KB


Do I have to complete the masterclass in a certain amount of time?

No. The masterclass is built for you to learn at your own pace. Just dive in whenever you have time.

What if I don’t don’t like it?

If, for whatever reason, this masterclass does not live up to its promises in your eyes, just contact me within 30 days of your purchase and I will refund your money. Simple as that. :)

What happens after I sign up?

Once you sign up on the platform, you’ll receive login instructions where you can access the masterclass from any device.

How can I pay?

You can pay with a business or personal credit card.

What if I have questions?

Send me an email at etienne@leanb2bbook.com. I'll be happy to answer any questions about the masterclass. :-)

How long will I have access to the masterclass?

Forever. After you sign up you will be able to access the masterclass lessons whenever you like and across any device you own.